0333 772 1162 hello@wauagency.co.uk


TOM WHITE | Co-founder & CEO

Tom is a Sales and Marketing leader with over 14 years’ experience of delivering change and transformation strategies within the Higher Education and Corporate sectors. 

KIRSTIE LOOMS | Co-founder & CMO

Kirstie is an award-winning marketeer with over 15 years’ experience of being a part of and leading commercially focused marketing teams and strategies for brands like Joules, YHA, Sarah Beeny and Glide.



Richard is a highly qualified commercial analyst offering more than 20 years of start up and senior management experience within the internet, network hardware, and telecoms industries.

RHYS THOMAS | Director of Investor in Students

With thirty years’ experience in senior roles within market leading organisations in a service, operational and customer experience capacity, Rhys is passionate about people and always willing to offer a listening ear and a curious mind!

TOM LEACH | Account Director

Tom, or Ace as we call him (to make sure we don’t confuse him with the other ‘not as good Tom’ in the business), has 10 years of experience in the Higher Education sector, specifically within commercial services departments with a responsibility for and focus on acquisition and revenue generation.

CHRIS CATER | Client Partnership Director

Chris has over 10 years of large-scale operational experience within the student accommodation and retail sectors and is a proactive, strategic and customer-focussed property professional.

EMMA SADLER | Account Director

Emma has spent 10+ years helping businesses like o2, Boots, JLL and Prime Student Living grow and achieve their goals. She strikes the perfect balance of strategic thinking and making things happen, always putting the customer at the heart of everything she does.

STEPHANIE DYER | Account Manager | Investor in Students

With over 10 years’ experience within the student accommodation, service and hospitality industries, Steph thrives on building positive, collaborative relationships and is driven to deliver a service that both supportive and impactful.

GEMMA BARLOW | Account Manager | Investor in Students

Affectionately known as Ken (rather than Deidre). Gemma has been working working with clients across Higher Education for nearly 10 years. She loves nothing more than really getting under the skin of what clients need and want to help them achieve their goals.

HOLLIE SNOWBALL | Client Partnership Manager

Besides from having the best surname in the biz, Hollie joins WAU with over 7 years of experience within the student sector where she has cultivated a deep passion for enhancing the student experience and promoting overall wellbeing.


Nothing more than rolling our sleeves up and getting stuck in.


Where all the knowledge and nuggets of wisdom live. We will always look inward first and arm ourselves with as much quantitative and qualitative data as we can acquire. This could be as simple as auditing prior sales and marketing efforts to establish a benchmark.

Or conducting internal workshops with key stakeholders to gain their views and build a picture of business, it’s ambitions and skills within the existing teams.


Our attention will then shift externally to understand the market sector, your position within it and scope for growth. This could be detailed competitor analysis, product comparison, pricing matrix or a brand and marketing audit.

We use this insight to establish what your unique position should be to your customers and how to maximise the perceived value of your products and services.


The proper use of data can be the catalyst to solve any of the problems facing your business. The key is to understand what it’s telling you and do something about it.

You probably have all the data you need to unlock your businesses potential – we just know how to find it and use it to action rapid change and add value. Data underpins everything we do and we always usE it to validate our thinking.

Generating New Ideas. Solving Big Problems.


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Why we are different

We believe in delivering rapid and sustainable value and return on investment for high growth, turnaround and accelerated businesses.

We achieve this through the delivery of powerful customer experiences supported by data led insights and cultural alignment between marketing and sales functions.

Our strategic approach is underpinned by a partnership relationship in which we share your risk and align our fees to your success, giving us and you a uniquely commercial focus.

And can we just say it, BRIEFS ARE REALLY BORING. 

They fail to acknowledge the bigger picture and predetermine an outcome that rarely tackles the real goal. That’s why we prefer a problem.

Starting with the commercial objective lets us fully understand the opportunities and issues allowing us to support you to not just provide you with some new tools but deploy them in the most effective way possible.

This takes our work much further than one-off campaigns or new websites but enables us to get to the heart of what is going to drive your business forward.

Let’s Start Something new
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