Tom is a Sales and Marketing leader with over 14 years’ experience of delivering change and transformation strategies within the Higher Education and Corporate sectors.
Kirstie is an award-winning marketeer with over 15 years’ experience of being a part of and leading commercially focused marketing teams and strategies for brands like Joules, YHA, Sarah Beeny and Glide.
Richard is a highly qualified commercial analyst offering more than 20 years of start up and senior management experience within the internet, network hardware, and telecoms industries.
With thirty years’ experience in senior roles within market leading organisations in a service, operational and customer experience capacity, Rhys is passionate about people and always willing to offer a listening ear and a curious mind!
Tom, or Ace as we call him (to make sure we don’t confuse him with the other ‘not as good Tom’ in the business), has 10 years of experience in the Higher Education sector, specifically within commercial services departments with a responsibility for and focus on acquisition and revenue generation.
Chris has over 10 years of large-scale operational experience within the student accommodation and retail sectors and is a proactive, strategic and customer-focussed property professional.
Emma has spent 10+ years helping businesses like o2, Boots, JLL and Prime Student Living grow and achieve their goals. She strikes the perfect balance of strategic thinking and making things happen, always putting the customer at the heart of everything she does.
With over 10 years’ experience within the student accommodation, service and hospitality industries, Steph thrives on building positive, collaborative relationships and is driven to deliver a service that both supportive and impactful.
GEMMA BARLOW | Account Manager | Investor in Students
Affectionately known as Ken (rather than Deidre). Gemma has been working working with clients across Higher Education for nearly 10 years. She loves nothing more than really getting under the skin of what clients need and want to help them achieve their goals.
HOLLIE SNOWBALL | Client Partnership Manager
Besides from having the best surname in the biz, Hollie joins WAU with over 7 years of experience within the student sector where she has cultivated a deep passion for enhancing the student experience and promoting overall wellbeing.
HOW WE WORK
Or conducting internal workshops with key stakeholders to gain their views and build a picture of business, it’s ambitions and skills within the existing teams.
We use this insight to establish what your unique position should be to your customers and how to maximise the perceived value of your products and services.
You probably have all the data you need to unlock your businesses potential – we just know how to find it and use it to action rapid change and add value. Data underpins everything we do and we always usE it to validate our thinking.
Generating New Ideas. Solving Big Problems.
COLLECTIVE AGE WE LOOK
Why we are different
We achieve this through the delivery of powerful customer experiences supported by data led insights and cultural alignment between marketing and sales functions.
Our strategic approach is underpinned by a partnership relationship in which we share your risk and align our fees to your success, giving us and you a uniquely commercial focus.
And can we just say it, BRIEFS ARE REALLY BORING.
They fail to acknowledge the bigger picture and predetermine an outcome that rarely tackles the real goal. That’s why we prefer a problem.
Starting with the commercial objective lets us fully understand the opportunities and issues allowing us to support you to not just provide you with some new tools but deploy them in the most effective way possible.
This takes our work much further than one-off campaigns or new websites but enables us to get to the heart of what is going to drive your business forward.